![]() Interesting because technology vendors get the ‘tech’ but probably need help getting CMOs to see how the story and the tech are connected. Wipro acquires Rational Interaction, a digital CX consultancy for $52 million. Here are the recent CX news, trends and concepts we analyse on the show:ġ. We first set context on the scope of CX and the core components needed to create a comprehensive ‘CX ecosystem’. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Vidyo is giving away temporary licenses to connect remotely- no strings attachedĭavid Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers.Trustifi Offering No-Cost Email Encryption Licenses to Safeguard the Influx of Remote Workers.StarLeaf supports business continuity during coronavirus crisis including launch of free-to-use collaboration services.Oneclick offers Instantly available IT solution for home office workplaces.Odo Security Offers Free Remote Access Solution for Employees Working from Home During the Coronavirus Outbreak.Microsoft, Google, and Zoom are trying to keep up with demand for their now free work-from-home software.Evolve IP Has Been Enabling and Empowering Work From Home for Over a Decade, Offers Collaboration and Virtual Workspaces In a Time of Need.Cappasity to Provide Retailers with Free Access to Its Immersive Technologies to Counter COVID-19 Losses.CampTek Software Announces Coronavirus Conference Cancellation Bot.Here is a list of companies that have come thru with workarounds to help businesses stay in motion: News of the week: CoronaVirus Workarounds and Disruptions LiveRamp launches Safe Haven for data partnershipsĭavid explains in laymen terms what second party data means, how marketers can get access to it, and the business case for its rapid growth. Finally- the increasing scope of social media marketing- again a lot of confusion over the purpose (Engagement? Brand building? Customer service? Leads? Social commerce?) and the business outcomes one can expect from investments in social media marketing, even as expectations grow. Thinking about ‘what is the best investment in voice in our context’? One of the biggest surprises with Voice is that it’s turning out to have more applications at the back of the house than in customer-facing applications. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity online- how will marketers’ approach video content to drive business outcomes – especially with a growing list of martech vendors that enable video production in pennies and minutes?ģ. Top 3 takeaways from the report we discuss:ġ.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CXĢ. ![]() Report of the week: HootSuite’s Global Digital Overview 2020
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